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Understanding: You need to know what you're doing. That sounds simple enough, but knowing WHAT to do, HOW to do it (simply and efficiently), and perhaps most importantly, what you DON'T need to be spending precious time on is crucial. Step by step instructional videos walk you through exactly how to research and plan videos for SEO, how to integrate filming and uploading into your schedule with whatever equipment you have, and how to easily edit video, create great thumbnails, and promote your videos.
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Accountability: Creating content is something that can be so easily de-prioritized when you're busy running a business and a life. Don't waste another minute putting off setting up the systems and content that will help you reach the people who need you! Each week, you'll have a simple list of steps to take and goals to work toward on your own with the help of instructional videos. Then, we will meet together each Tuesday afternoon to check in with your progress, address your needs, and make sure you achieve those milestones.
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Support and Encouragement: One of the most challenging parts of building my lead-generating, 13,000 subscriber and growing YouTube channel was fighting against the discouragement that came at the start of the journey. The work doesn't always feel worth it, until it does. You need the support of someone who has been there and a community of people working toward the same goal as you to keep you from throwing in the towel and going back to googling "Facebook Strategy for Lead Gen" again.